SMS marketing can have a number of benefits to your company. Knowing how to properly implement SMS marketing, however, is easier said than done. Many companies make the mistakes in SMS marketing that can cost them customers. Following certain tips can allow you to avoid these mistakes.
Advertise Special Promotions
When you use Sms For Business you are usually taking part in an advertising campaign. Customers have signed up to receive your advertisements, so you will need to make sure that the advertisements you send out are accurate and updated. If you fail to send out updated messages, you can cause the customer to become annoyed. For special promotions, you will want to give specific details without being overwhelming. Give the customer a reason to look further into your advertisement and give them enough details to have the gist of the advertisement.
Make Your Messages Viral
Send out messages that your customers will want to share with their family and friends. If your message is unique and interesting, your customers will want to share the messages they receive. This can lead to extremely beneficial word-of-mouth promotion for your products and your company.
Use Proper Grammar
There is nothing worse than receiving a business message that contains “OMG”, “LOL”, or any other type of text message slang. It is unprofessional behavior that too many companies take part in. You should also keep in mind that not everyone is familiar with the slang. Using text message slang may end up confusing your customers. Basic grammar and spelling should be present throughout your messages. Just because it is an informal method of communication, doesn’t mean that your company shouldn’t be properly represented.
Take Data Connection Issues Into consideration
When designing your SMS platform, you need to make sure that your messages will be accessible to your customers. Not all customers have the full data package that is offered by their carrier. Because of this, your messages could end up slowing down their mobile device, which can lead to them blocking your messages.
Be Honest With Your Customers
When your customers sign up for your SMS service you should be up front and honest with them. You should let them know how many times messages will be sent out, if there are any charges associated with the SMS messages, and what they can expect to see in the messages. If your customer signs up for weekly SMS messages, and they receive 20 a day, they will probably become disgruntled. That surprise fee that they may find on their cell phone bill will not be a pleasant one. Being honest and having fewer customers sign up will be much more beneficial than lying and having a pack of angry customers.
If you take the proper steps to properly implement SMS marketing, it can be a beneficial campaign. You should take the customers possible perception of your company into account and create a SMS platform that is developed from that. Making sure that your SMS platform is based on the customer’s perception may allow your business to grow leaps and bounds.